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Digital Marketing & Communications Manager

We are recruiting to a new role of Digital Marketing & Communications Manager. The job would suit an analytical individual with at least 5 years’ experience in marketing, a strong technical understanding of marketing practices, campaign management, social media marketing and SEO. Good communication skills are essential and the ideal candidate will be both creative and results driven, proactive in their approach and a team player too.

Your role will be to create customer-centric and engaging content and provide copywriting, editing and proofreading support to all programmes with responsibility for content development; helping to ensure high-quality content outputs across all customer touchpoints.

You will be responsible to the Head of Communications and Fundraising, but work across all departments.

Main responsibilities

  • Harness customer insights from our CRM platform to identify patterns and opportunities for retention marketing activity
  • Design digital media campaigns aligned with organisational goals and lead on public awareness campaigns in collaboration with commercial partners
  • Set up and manage social media campaigns, including Facebook, Instagram and Google Ads
  • Stay up to-date with digital media developments and AI, making recommendations on adoption and use
  • Increase engagement across each social platform, defining the engagement strategy for each channel, content and paid content, competitor research, new platforms and data analysis. Work with our external social media agency to improve reporting and user experience
  • Increase revenue and engagement through our email channel by delivering relevant and personalised content. Further optimise the channels through segmentation and split testing using rich data from our CRM (ThankQ)
  • Create webpages from copy provided
  • Champion data analysis and content optimisation
  • Identify keywords and key phrases to maximise SEO
  • Manage the brand identity to ensure consistency across a range of communication channels
  • Create assets for print and digital that are on brand and engaging

Ideal Person Specification

We are looking to recruit an individual who is not only a whizz at design but also possesses the know-how to quickly create inspiring content for our digital platforms. Your infectious enthusiasm for all things digital will empower others to discover and utilise their digital voice in an inspiring and informed way. If you are a results-driven, innovative thinker with excellent communication skills and a knack for captivating audiences across multiple channels, this is the perfect opportunity to make a significant impact.

Passionate Marketer

The ideal candidate should possess a genuine passion for marketing, particularly in the areas of email marketing, social media, and digital media. They should be enthusiastic about staying up to date with industry trends and advancements.

Strong Communication Skills

Excellent written and verbal communication skills in English are essential. The candidate should have the ability to create engaging content and effectively convey messages across various platforms and channels.

Creativity and Results-Driven Mindset

The ideal candidate should be a creative thinker who can generate customer-centric and compelling content. They should also be results-driven, constantly seeking ways to optimize campaigns and achieve desired outcomes.

Technical Expertise

The candidate should have a strong technical understanding of marketing practices, campaign management, social media marketing and SEO. Proficiency in WordPress and knowledge of email marketing tools like Mailchimp are highly desirable. The candidate will also be responsible for uploading training materials onto our LMS.

Passion for Digital

The ideal candidate should have a genuine passion for all things digital, demonstrating enthusiasm for leveraging digital platforms and empowering others to embrace their digital voice in an inspiring and informed manner.

Customer Focus

A customer-centric mindset is essential, with the ability to understand and cater to the needs of target audiences. The candidate should have experience harnessing customer insights from CRM platforms to drive retention marketing activities.

More info

Based in Farnborough and mostly work remotely.

Salary £30,000 – £35,000

Apply

For a full job pack, including job description and person specification please email admin@anaphylaxis.org.uk