Job Summary
The focus of the Digital Marketing Officer is to support the delivery of our digital campaigns and grow our online presence, using the website and SEO to deliver impactful digital marketing activity. You’ll work across channels to engage our audiences, support campaign delivery, and help us reach more people with our message.
The Digital Marketing Officer will play a crucial role in the delivery of our five newsletters, which are sector specific, growing subscriber numbers, but also analysis of engagement statistics. An interest in allergy management would be beneficial, to enable you to write engaging content for the website and blogs that are search engine optimised.
Reporting directly to the Senior Communications Manager you will be responsible for developing high quality marketing collateral.
You will also utilise and interpret data from digital marketing tools (analytics, heatmapping etc) to improve the performance of our website, monitor key email marketing metrics and use these findings to identify trends and insights and recommendations for areas to improve.
Core responsibilities
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Coordination of our newsletter portfolio, using Mailchimp – 5 monthly newsletters to varied tailored audiences. -
Plan and execute additional email marketing campaigns outside of regular newsletter programme.
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Create compelling and relevant content, including subject lines, copy, visuals, and calls-to-action (CTAs).
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Strong copywriting skills to create engaging email marketing content that follows brand guidelines and tone of voice.
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Experience in managing, maintaining and growing subscriber lists.
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Ensure all email campaigns comply with relevant data protection laws and email marketing regulations such as GDPR.
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Ability to write engaging content for web pages and blog posts that is optimised for search engines.
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Responsible, alongside Comms Managers, for the day-to-day management and maintenance of the website (WordPress).
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Ensure all pages are SEO friendly, including excellent UX and UI.
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Ability to design high quality marketing resources such as social media posts, posters, brochures using Canva or similar.
Experience
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Proven experience in digital marketing, content creation (Essential)
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Basic knowledge of HTML, CSS, and CMS platforms (e.g. WordPress) (Essential)
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Experience of supporting and implementing digital marketing and communication plans (Essential)
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Experience within healthcare environment (Desirable)
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Previous experience in the charity sector (Desirable)
Skills
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Excellent copywriting and editorial skills with an understanding of digital audiences (Essential)
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Some graphic design or video editing skills (e.g. Adobe Creative Suite, Canva) (Essential)
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Use of Mailchimp (Essential)
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Use of Microsoft 365 (Word, Excel, PowerPoint, Teams) (Essential)
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Excellent written and verbal communication (Essential)
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Use of a Customer Relationship System (CRM) (Desirable)
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Use of ThankQ CRM (Desirable)
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Highly motivated and results orientated (Essential)
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Ability to work both independently and as part of a small charity team (Essential)
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Proof checking & eye for detail and design (Essential)
Qualifications
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Good level of general education, minimum GCSE or equivalent Maths and English (A-C) (Essential)
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Degree in Marketing, Communications, Digital Media, or a related discipline (or equivalent practical experience) (Essential)
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Completed a Level 4 or 6 Digital Marketing Apprenticeship or diploma from CIM, IDM, or similar (Desirable)
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Professional certifications such as Google Ads, Google Analytic (Desirable)
Salary
£30,000 a year – Full-time
