Anaphylaxis Awareness Week 2024 took place back in October and we couldn’t be more thrilled with the number of people who got involved this year… whether it was sharing our content, sharing experiences, taking on a “30 for 30” fundraising challenge or getting involved with #WearItBright. In truth we were overwhelmed and so humbled by how many of you took the time to show your support for those living with serious allergies.
But we’d like to take this opportunity to say a special thank you to food manufacturer Greencore for their fantastic support and fundraising efforts. Throughout the week, Greencore employees shared their personal stories of living with food allergies, as well as organising multiple events across their sites to highlight how food allergies impact lives and what colleagues can do to minimise risks and support those affected.
Greencore’s Head of Technical, Michelle Briggs, shared, “This topic is very close to my heart as someone living with a food allergy. It’s crucial that people understand what it means for those of us affected. We hosted various events, including quizzes, information sessions, and personal stories from our colleagues and their families. We also had a ‘Wear it Bright’ day, encouraging everyone to dress in bright clothing to spark conversations about food allergies. As a leading food manufacturer, it’s vital that we handle food allergies correctly. I’m incredibly proud that our team raised over £10,500 for Anaphylaxis UK.”
Simon Williams, Chief Executive at Anaphylaxis UK said “Anaphylaxis Awareness Week is an opportunity to raise awareness of anaphylaxis and gain a greater understanding of what living with a serious allergy means to someone. Greencore’s amazing achievement, in not only raising awareness and engaging with its staff, but also their tremendous fundraising efforts will help enormously towards creating a brighter future for people with a serious allergy.
Thank you Greencore for your amazing support and all the staff that took part with such enthusiasm.”
About Greencore
Greencore are a leading manufacturer of convenience food in the UK with a purpose of making every day taste better. Supplying all of the major supermarkets in the UK, Greencore also supply convenience and travel retail outlets, discounters, coffee shops, food services and other retailers. Greencore have strong market positions in a range of categories including sandwiches, salads, sushi, chilled snacking, chilled ready meals, chilled soups and sauces, chilled quiche, ambient sauces and pickles and frozen Yorkshire Puddings. Employing more than 13,000 people, Greencore have 16 world-class manufacturing sites and 17 distribution centres in the UK, with industry-leading technology and supply chain capabilities. For further information go to www.greencore.com or follow Greencore on social media.
Provide your email address to receive our printable guide outlining emergency symptoms and actions.
Additionally, enjoy our monthly Allergy Outlook email, delivering the latest news, updates, and resources directly to your inbox.