Anaphylaxis UK’s AllergyWise® Audit Programme: Creating a Positively Welcoming Service

At Anaphylaxis UK, we understand that dining out should be an enjoyable experience for everyone, including those with food allergies. We also know that the reality can be very different. 

That’s why, this Anaphylaxis Awareness Week we are proud to announce a new partnership with Serve Legal to deliver the Anaphylaxis UK AllergyWise® Audit Programme, focusing not only on allergen safety but also on enhancing the overall customer experience for individuals with food allergies. 

A Commitment to Inclusive Hospitality 

The customer experience is at the heart of the AllergyWise® Audit Programme. For individuals living with allergies, eating out can be a source of anxiety and uncertainty. Ensuring these customers feel welcomed and valued is just as important as safeguarding their health. By participating in this programme, businesses can demonstrate their dedication to creating inclusive, supportive environments where all customers, regardless of their food allergy, can feel confident and comfortable. 

Our audits assess how well businesses engage with customers to address their specific needs. For example, are customers proactively asked about their allergies upon arrival? Is the information they receive clear, reliable, and delivered in a reassuring manner? And crucially, do customers walk away from the experience feeling satisfied, safe, and valued? 

Building Trust Through Positive Dining Experiences 

Dining out should be about more than just food; it’s about trust and connection. For people with serious allergies, trust in the restaurant or food service provider is paramount. The AllergyWise® Audit Programme enables businesses to build this trust by ensuring their staff are equipped to handle allergen-related inquiries with sensitivity and care. 

By prioritising the customer experience, businesses not only meet legal obligations but also foster long-lasting relationships with a loyal customer base. The visibility of Anaphylaxis UK’s AllergyWise® certification serves as a symbol of your commitment to both safety and customer care, allowing customers to dine with confidence, knowing their needs are being respected. 

Tailored to Your Business, Focused on Your Customers 

One of the key strengths of the AllergyWise® Audit Programme is its flexibility. Each audit is customised to reflect the unique operations and processes of your business, ensuring that the feedback and recommendations you receive are relevant and actionable. This bespoke approach allows you to enhance both the operational and experiential aspects of your service, ensuring that every customer leaves with a positive impression. 

The programme is also designed to provide insightful feedback on customer interactions, offering you a clearer picture of how well your team is engaging with individuals who have allergies. This feedback is invaluable for improving staff training and ensuring that all team members understand the importance of creating a welcoming and informed dining experience. 

A Positive Customer Experience is Good for Business 

In today’s hospitality industry, customer experience is more important than ever. For those with food allergies, feeling secure in their choice to dine out can transform their experience from one of apprehension to one of enjoyment. By joining the AllergyWise® Audit Programme, you are not only protecting your customers from potential harm but also elevating the overall dining experience for a vulnerable group of people who deserve to feel just as valued and appreciated as anyone else. 

Anaphylaxis UK is proud to support businesses that are committed to creating a safer, more inclusive dining environment. To learn more about how the AllergyWise® Audit Programme can benefit your business, visit our website or contact us for more information.