Anaphylaxis UK AllergyWise® Audit Programme: A New Era of Trust and Enjoyment

At Anaphylaxis UK, we understand that dining out should be an enjoyable experience for everyone, including those with food allergies. We also know that the reality can be very different with the feeling of enjoyment often replaced with fear, anxiety and worry.

With a growing number of people affected by food allergies, it’s vital that all restaurants provide a safe environment for customers, with the right information, and good staff attitude and awareness.

That’s why, this Anaphylaxis Awareness Week we are proud to announce a new partnership with Serve Legal to deliver the Anaphylaxis UK AllergyWise® Audit Programme, focusing not only on allergen safety but also on enhancing the overall customer experience for individuals with food allergies. 

What is the Anaphylaxis UK AllergyWise® Audit Programme?

The AllergyWise® Audit Programme is designed to provide businesses with a comprehensive, independent compliance audit. Through this programme, delivered by Serve Legal, food establishments across the UK can confidently assess and enhance their allergen procedures, ensuring a safe and positive dining experience for customers with allergies.

The customer experience is at the heart of the AllergyWise® Audit Programme. For people living with allergies, eating out can be a source of anxiety and uncertainty. Ensuring these customers feel welcomed and valued is just as important as safeguarding their health. By participating in this audit programme, businesses can demonstrate their dedication to creating inclusive, supportive environments where people with food allergies can feel confident and comfortable. 

How will Anaphylaxis UK’s AllergyWise® Audit Programme benefit people living with allergies? 

It’s all about the customer: Our audit will look at how well staff treat customers with allergies. Are they friendly? Do they proactively ask about allergies on arrival? Do they give clear, reliable information delivered in a reassuring manner? We want people living with allergies to feel safe and valued. 

Building trust : Dining out should be about more than just food; it’s about trust and connection. For people with serious allergies, trust in the restaurant or food service provider is paramount. When customers see the Anaphylaxis UK’s AllergyWise® Audit Programme logo, they can trust that the business cares about their needs and will take their allergies seriously.

Dine out with confidence : Knowing that these audited restaurants or food service providers have received training and expert support from Anaphylaxis UK, will give people living with allergies an increased confidence that the staff looking after them will be able to manage their allergy needs with sensitivity and care.

Custom-fit for each business: Every restaurant is different, so we tailor our audits to help each one improve in the best way for their customers. 

Beyond safety: Of course, keeping you safe is crucial. But we also want you to enjoy your experience of eating out without worry. 

Simon Williams, Chief Executive of Anaphylaxis UK, commented: “At Anaphylaxis UK, we believe that everyone should feel safe and warmly welcomed when dining out, particularly those living with serious allergies. Through the Anaphylaxis UK AllergyWise® Audit Programme, we’re proud to be helping restaurants create a space where customers can dine with confidence, knowing their needs are understood and respected. By fostering a culture of proactive allergen awareness, we’re not only raising safety standards but also making dining experiences more inclusive and enjoyable for all.”

We’re delighted to be able to announce this programme as part of Anaphylaxis Awareness Week. We know that people living with allergies can often experience fear and anxiety when it comes to eating out, but we genuinely believe that the Anaphylaxis UK AllergyWise® Audit Programme can offer some assurance and added confidence to the many people leaving with the constant threat and worry of anaphylaxis.

We are also proud to support businesses that are committed to creating a safer, more inclusive dining environment.